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TRADE MARKETING REPRESENTATIVE |
BAT |
Advert
Posted 2018-10-22 02:47:04
BAT
Our team in Zambia is looking for a Trade Marketing Representative to join our
team. In this role your main responsibility would be to develop and
implement a territory Trade Marketing plan
that meets the requirements of brand portfolio,
Merchandising and
promotion particular to Area Trade Marketing objectives.
Principal
Accountabilities:
§
Develop and implement
a territory Trade Marketing plan that meets the requirements of brand
portfolio, Merchandising and promotion particular to Area Trade Marketing
objectives.
§
Sound management of
merchandising and promotion in outlets to achieve brand awareness, volume and
market share.
§
Ensure that Trade
Channel and outlet type achieves territory distribution objectives of company
drive brands in order that availability is maximized in line with brand
strategies and market needs.
§
Implement National
Presence Marketing and promotion programmes with optimum use of resources and
materials in order to achieve the highest in-store visibility and sales
performance for the key strategic brands (Drive Brands) throughout the
territory by earning the active support of the trade.
§
Establish close
working relationships with the trade in order to gain high levels of trade
support and loyalty whilst enhancing understanding of the trade environment by
imparting crucial trade knowledge to customers.
§
Manage financial
accounts and assets for the area to ensure those Trade Marketing resources are
secure and used efficiently and effectively.
§
Provide Trade
Marketing information, performance reports and accounts to ensure that Area
Manager and Key account handlers are fully informed at all time.
Essential
reuqirements:
§
2 years experience in
related field
§
Diploma/Degree from a
recognizable University
§
Comprehension of the
Trade Marketing discipline
§
Self discipline and
organisation
§
Excellent
communication
§
Self motivated
§
Achieving merchandising
and promotion targets.
§
Accurate and
well-maintained Outlet Classification Records.
§
Effective and
efficient territory coverage and Kalamazoo completion.
§
Achieving agreed
targets from team meetings and Teamwork.
British
American Tobacco is one of the world’s leading multinational companies, with
brands sold in over 200 markets, made in 44 factories in 42 countries.
We
are proud that we are consistently among the top 5 companies on the London
Stock Exchange.
Our
portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky
Strike, Pall Mall and Rothmans – along with many other leading international
brands, such as Vogue, Peter Stuyvesant and State Express 555.
Alongside our traditional tobacco business, we
are also developing products that offer consumers potentially less risky
alternatives to regular cigarettes. Our Next Generation Products are already
leading the way in the Industry of vapour and tobacco heating devices. We
continue to develop a solid portfolio of consumer solutions which already
include well known global brands like Vype, glo and Voke.